The optical properties of plasmonic nanoparticles in the size range corresponding to the electrostatic, or dipole, limit have the potential to reveal effects otherwise masked by phase retardation. Here we examine the optical properties of individual, sub-50 nm hollow Au nanoshells (Co-HGNS), where Co is the initial sacrificial core nanoparticle, using single particle total internal reflection scattering (TIRS) spectroscopy. The residual Co present in the metallic shell induces a substantial broadening of the homogeneous plasmon resonance line width of the Co-HGNS, where the full width at half-maximum (fwhm) broadens proportionately with increasing Co content. This doping-induced line broadening provides a strategy for controlling plasmon line width independent of nanoparticle size, and has the potential to substantially modify the relative decay channels for localized nanoparticle surface plasmons.