Marketing Marvel: Extending the Life of a Scribner's Bestseller

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dc.contributor.authorSpiro, Lisaen_US
dc.contributor.orgCenter for Digital Scholarshipen_US
dc.date.accessioned2008-12-19T20:43:36Zen_US
dc.date.available2008-12-19T20:43:36Zen_US
dc.date.issued2004en_US
dc.descriptionPre-print of article published in Publishing Research Quarterly, Winter 2004en_US
dc.identifier.citationSpiro, Lisa. "Marketing Marvel: Extending the Life of a Scribner's Bestseller." (2004) https://hdl.handle.net/1911/21837.en_US
dc.identifier.urihttps://hdl.handle.net/1911/21837en_US
dc.language.isoengen_US
dc.rightsThis work is licensed under a Creative Commons Attribution 3.0 Unported License.en_US
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/en_US
dc.subjectpublishing historyen_US
dc.titleMarketing Marvel: Extending the Life of a Scribner's Bestselleren_US
dc.typeJournal articleen_US
dc.type.dcmiTexten_US
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