Marketing Marvel: Extending the Life of a Scribner's Bestseller

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dc.contributor.authorSpiro, Lisa
dc.contributor.orgCenter for Digital Scholarship
dc.date.accessioned2008-12-19T20:43:36Z
dc.date.available2008-12-19T20:43:36Z
dc.date.issued2004
dc.descriptionPre-print of article published in Publishing Research Quarterly, Winter 2004en
dc.identifier.citationSpiro, Lisa. "Marketing Marvel: Extending the Life of a Scribner's Bestseller." (2004) https://hdl.handle.net/1911/21837.
dc.identifier.urihttps://hdl.handle.net/1911/21837
dc.language.isoengen
dc.rightsThis work is licensed under a Creative Commons Attribution 3.0 Unported License.
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/
dc.subjectpublishing historyen
dc.titleMarketing Marvel: Extending the Life of a Scribner's Bestselleren
dc.typeJournal articleen
dc.type.dcmiTexten_US
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