Marketing Marvel: Extending the Life of a Scribner's Bestseller
Date
2004
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Pre-print of article published in Publishing Research Quarterly, Winter 2004
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Journal article
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Citation
Spiro, Lisa. "Marketing Marvel: Extending the Life of a Scribner's Bestseller." (2004) https://hdl.handle.net/1911/21837.
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This work is licensed under a Creative Commons Attribution 3.0 Unported License.