Digital cameras, particularly on smartphones, have led to the proliferation of amateur photographers. Of interest here is the use of smartphone cameras to conduct rapid, low-cost compositional mapping of geologic bedrock, such as plutons and batholiths, in combination with chemical analyses of rocks in the laboratory. This paper discusses some of the challenges in geochemical mapping using image analysis. We discuss methods for color calibration through a series of experiments under different light intensities and conditions (spectra). All indoor and outdoor experiments show good reproducibility, but suffer from biases imparted by different light intensities, light conditions, and camera exposure times. These biases can be greatly reduced with a linear color calibration method. Over-exposed and under-exposed images, however, cannot be fully calibrated, so we discuss methods that ensure images are properly exposed. We applied our method to 59 natural granitoid and mafic enclave samples of known chemical composition. Multivariate linear regression has been explored for relating calibrated rock images with chemical compositions. Among all the chromatic and texture features of rock images, we show that average gray levels strongly correlate with major oxide concentrations. Subtle variations in bulk composition can potentially be rapidly assessed using calibrated photographs of outcrops.