Marketplace Competition in the Personal Computer Industry*

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dc.citation.firstpage467en_US
dc.citation.issueNumber2en_US
dc.citation.journalTitleDecision Sciencesen_US
dc.citation.lastpage477en_US
dc.citation.volumeNumber23en_US
dc.contributor.authorBridges, Eileenen_US
dc.contributor.authorEnsor, Katherine B.en_US
dc.contributor.authorThompson, James R.en_US
dc.date.accessioned2020-09-09T01:27:28Zen_US
dc.date.available2020-09-09T01:27:28Zen_US
dc.date.issued1992en_US
dc.description.abstractA decision regarding development and introduction of a potential new product depends, in part, on the intensity of compeitition anticipated in the marketplace. In the case of a technology-based product such as a personal computer (PC), the number of competing products may be very dynamic and consequently uncertain. We address this problem by modeling growth in the number of new PCs as a stochastic counting process, incorporating product entries and exits. We demonstrate how to use the resulting model to forecast competition five years in advance.en_US
dc.identifier.citationBridges, Eileen, Ensor, Katherine B. and Thompson, James R.. "Marketplace Competition in the Personal Computer Industry*." <i>Decision Sciences,</i> 23, no. 2 (1992) Wiley: 467-477. https://doi.org/10.1111/j.1540-5915.1992.tb00400.x.en_US
dc.identifier.doihttps://doi.org/10.1111/j.1540-5915.1992.tb00400.xen_US
dc.identifier.urihttps://hdl.handle.net/1911/109323en_US
dc.language.isoengen_US
dc.publisherWileyen_US
dc.rightsThis is an author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Wiley.en_US
dc.subject.keywordDecision Analysisen_US
dc.subject.keywordMarketing Managementen_US
dc.subject.keywordStatistical Techniquesen_US
dc.subject.keywordStochastic Processesen_US
dc.titleMarketplace Competition in the Personal Computer Industry*en_US
dc.typeJournal articleen_US
dc.type.dcmiTexten_US
dc.type.publicationpost-printen_US
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