Marketplace Competition in the Personal Computer Industry*

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dc.citation.firstpage467
dc.citation.issueNumber2
dc.citation.journalTitleDecision Sciences
dc.citation.lastpage477
dc.citation.volumeNumber23
dc.contributor.authorBridges, Eileen
dc.contributor.authorEnsor, Katherine B.
dc.contributor.authorThompson, James R.
dc.date.accessioned2020-09-09T01:27:28Z
dc.date.available2020-09-09T01:27:28Z
dc.date.issued1992
dc.description.abstractA decision regarding development and introduction of a potential new product depends, in part, on the intensity of compeitition anticipated in the marketplace. In the case of a technology-based product such as a personal computer (PC), the number of competing products may be very dynamic and consequently uncertain. We address this problem by modeling growth in the number of new PCs as a stochastic counting process, incorporating product entries and exits. We demonstrate how to use the resulting model to forecast competition five years in advance.
dc.identifier.citationBridges, Eileen, Ensor, Katherine B. and Thompson, James R.. "Marketplace Competition in the Personal Computer Industry*." <i>Decision Sciences,</i> 23, no. 2 (1992) Wiley: 467-477. https://doi.org/10.1111/j.1540-5915.1992.tb00400.x.
dc.identifier.doihttps://doi.org/10.1111/j.1540-5915.1992.tb00400.x
dc.identifier.urihttps://hdl.handle.net/1911/109323
dc.language.isoeng
dc.publisherWiley
dc.rightsThis is an author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Wiley.
dc.subject.keywordDecision Analysis
dc.subject.keywordMarketing Management
dc.subject.keywordStatistical Techniques
dc.subject.keywordStochastic Processes
dc.titleMarketplace Competition in the Personal Computer Industry*
dc.typeJournal article
dc.type.dcmiText
dc.type.publicationpost-print
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