A decision regarding development and introduction of a potential new product depends, in part, on the intensity of compeitition anticipated in the marketplace. In the case of a technology-based product such as a personal computer (PC), the number of competing products may be very dynamic and consequently uncertain. We address this problem by modeling growth in the number of new PCs as a stochastic counting process, incorporating product entries and exits. We demonstrate how to use the resulting model to forecast competition five years in advance.