Brenta: The structure of brand-scaping one's image(inary)

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dc.contributor.advisorHight, Christopheren_US
dc.creatorArmstrong, W. Brenten_US
dc.date.accessioned2009-06-04T08:14:44Zen_US
dc.date.available2009-06-04T08:14:44Zen_US
dc.date.issued2005en_US
dc.description.abstractArchitecture and design is not exempt from the laws of branding in the day and age of image identity and mass consumerism. Brenta is a network that maps, structures, projects and identifies the relationships of branding in the realm of modern design.en_US
dc.description.noteSupplemental files: A CD-ROM OF " Brenta: The Structure of Brand-Scaping Ones Image(inary)" (w. brent armstrong COPYRIGHT 2005) was included with the printed thesis. HTML page images have been converted to PDF.en_US
dc.digitization.specificationsThesis was rescanned at 24-bit color in 2020. PDF has been OCR’d and made accessible.en_US
dc.format.digitalOriginreformatted digitalen_US
dc.format.extent101 ppen_US
dc.format.mimetypeapplication/pdfen_US
dc.identifier.callnoTHESIS ARCH. 2005 ARMSTRONGen_US
dc.identifier.citationArmstrong, W. Brent. "Brenta: The structure of brand-scaping one's image(inary)." (2005) Master’s Thesis, Rice University. <a href="https://hdl.handle.net/1911/17843">https://hdl.handle.net/1911/17843</a>.en_US
dc.identifier.digitalRICE2745en_US
dc.identifier.urihttps://hdl.handle.net/1911/17843en_US
dc.language.isoengen_US
dc.rightsCopyright is held by the author, unless otherwise indicated. Permission to reuse, publish, or reproduce the work beyond the bounds of fair use or other exemptions to copyright law must be obtained from the copyright holder.en_US
dc.subjectBusiness administrationen_US
dc.subjectMarketingen_US
dc.subjectMass communicationen_US
dc.subjectArchitectureen_US
dc.titleBrenta: The structure of brand-scaping one's image(inary)en_US
dc.typeThesisen_US
dc.type.dcmiImageen_US
dc.type.materialTexten_US
schema.accessibilityFeaturetaggedPDFen_US
thesis.degree.departmentArchitectureen_US
thesis.degree.disciplineArchitectureen_US
thesis.degree.grantorRice Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Architectureen_US
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