Brenta: The structure of brand-scaping one's image(inary)

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dc.contributor.advisorHight, Christopher
dc.creatorArmstrong, W. Brent
dc.date.accessioned2009-06-04T08:14:44Z
dc.date.available2009-06-04T08:14:44Z
dc.date.issued2005
dc.description.abstractArchitecture and design is not exempt from the laws of branding in the day and age of image identity and mass consumerism. Brenta is a network that maps, structures, projects and identifies the relationships of branding in the realm of modern design.
dc.description.noteSupplemental files: A CD-ROM OF " Brenta: The Structure of Brand-Scaping Ones Image(inary)" (w. brent armstrong COPYRIGHT 2005) was included with the printed thesis. HTML page images have been converted to PDF.
dc.digitization.specificationsThesis was rescanned at 24-bit color in 2020. PDF has been OCR’d and made accessible.
dc.format.digitalOriginreformatted digital
dc.format.extent101 pp
dc.format.mimetypeapplication/pdf
dc.identifier.callnoTHESIS ARCH. 2005 ARMSTRONG
dc.identifier.citationArmstrong, W. Brent. "Brenta: The structure of brand-scaping one's image(inary)." (2005) Master’s Thesis, Rice University. <a href="https://hdl.handle.net/1911/17843">https://hdl.handle.net/1911/17843</a>.
dc.identifier.digitalRICE2745
dc.identifier.urihttps://hdl.handle.net/1911/17843
dc.language.isoeng
dc.rightsCopyright is held by the author, unless otherwise indicated. Permission to reuse, publish, or reproduce the work beyond the bounds of fair use or other exemptions to copyright law must be obtained from the copyright holder.
dc.subjectBusiness administration
dc.subjectMarketing
dc.subjectMass communication
dc.subjectArchitecture
dc.titleBrenta: The structure of brand-scaping one's image(inary)
dc.typeThesis
dc.type.dcmiImage
dc.type.materialText
schema.accessibilityFeaturetaggedPDF
thesis.degree.departmentArchitecture
thesis.degree.disciplineArchitecture
thesis.degree.grantorRice University
thesis.degree.levelMasters
thesis.degree.nameMaster of Architecture
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