Brenta: The structure of brand-scaping one's image(inary)
Date
2005
Authors
Journal Title
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Abstract
Architecture and design is not exempt from the laws of branding in the day and age of image identity and mass consumerism. Brenta is a network that maps, structures, projects and identifies the relationships of branding in the realm of modern design.
Description
Advisor
Degree
Master of Architecture
Type
Thesis
Keywords
Business administration, Marketing, Mass communication, Architecture
Citation
Armstrong, W. Brent. "Brenta: The structure of brand-scaping one's image(inary)." (2005) Master’s Thesis, Rice University. https://hdl.handle.net/1911/17843.
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Copyright is held by the author, unless otherwise indicated. Permission to reuse, publish, or reproduce the work beyond the bounds of fair use or other exemptions to copyright law must be obtained from the copyright holder.