When a library is truly invested in UX, with total awareness of and buy-in on user-centered thinking, its staff more readily embrace UX principles and have more empathy. However, creating a user-centric culture can be challenging as a solo UX Librarian. Wouldn't it be easier with a dedicated department? For this presentation, a panel of UX department heads will discuss organizational buy-in, advocacy and partnerships, and key elements for establishing more structure for UX in libraries.