Session Abstract: It's time to rethink what we know about gathering user data, going beyond surveys and other traditional methods to engage our users in deep conversations around the way they do research in order to develop tools and library resources that support user needs. This session will show you new ways to collect data, understand the stories, and sort the data into actionable items. The content will include an introduction to Lean UX and how it can be integrated into library/info center environments, even when the UX "team" consists of one person.