Program for Communication Excellence

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https://hdl.handle.net/1911/26796

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Browsing Program for Communication Excellence by Author "Barrett, Deborah J."

Now showing 1 - 4 of 4
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    Achieving Results in MBA Communication
    (Association for Business Communication, 2002) Barrett, Deborah J.
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    Change Communication: Using Strategic Employee Communication to Facilitate Major Change
    (Emerald Group Publishing Limited, 2002) Barrett, Deborah J.
    Whether organizational change results from a merger, acquisition, new venture, new process improvement approach, or any number of flavors-of-the-day management fads, employee communications can mean the success or failure of any major change program. The Strategic Employee Communication Model with the best practice definitions, which are composites of effective employee communication examples collected from researching selected Fortune 500 companies, help management understand the strategic role of employee communication in a high-performing company.
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    Leadership Communication: The Current State and the Future of MBA Communication
    (2005) Knight, Melinda; Barrett, Deborah J.
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    The Power of PowerPoint: Providing MBAs a Leadership Edge
    (Association for Business Communication, 2004) Barrett, Deborah J.
    Edward Tufte (2003) argues that PowerPoint is so flawed that it is impossible to communicate anything meaningful using it. The medium is not flawed; the users are. Instead of condemning PowerPoint, we owe it to the MBAs to teach them how to use this powerful communication tool. Knowing how to use PowerPoint effectively can give MBAs a leadership edge. This article discusses what we should be teaching the MBAs to allow them to take advantage of PPT and use it to deliver powerful presentations.