The Power of PowerPoint: Providing MBAs a Leadership Edge

Date
2004
Journal Title
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Volume Title
Publisher
Association for Business Communication
Abstract

Edward Tufte (2003) argues that PowerPoint is so flawed that it is impossible to communicate anything meaningful using it. The medium is not flawed; the users are. Instead of condemning PowerPoint, we owe it to the MBAs to teach them how to use this powerful communication tool. Knowing how to use PowerPoint effectively can give MBAs a leadership edge. This article discusses what we should be teaching the MBAs to allow them to take advantage of PPT and use it to deliver powerful presentations.

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Type
Journal article
Keywords
MBA, management development, communication, Leadership Communication, Leadership, PowerPoint
Citation

Barrett, Deborah J.. "The Power of PowerPoint: Providing MBAs a Leadership Edge." (2004) Association for Business Communication: https://hdl.handle.net/1911/27105.

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