Identifiability and effectiveness of graphic symbols used in warning messages

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dc.contributor.advisorLaughery, Kenneth R., Sr.en_US
dc.creatorMayer, David Louis, IIIen_US
dc.date.accessioned2009-06-04T00:02:36Zen_US
dc.date.available2009-06-04T00:02:36Zen_US
dc.date.issued1990en_US
dc.description.abstractWarning signs and labels are on many consumer products and in many public places, and in this increasingly technical world, these warning messages often provide critical information necessary to one's safety. But, many Americans cannot read English. Graphic symbols have been suggested as a means of communication with these users as well as those who can read. Three experiments regarding the effectiveness of pictograms in warnings were conducted. Experiment 1 investigated pictogram identifiability. Identification rates ranged from 2 to 95%. Experiment 2 studied pictogram communication of injury avoidance information. Pictograms did not uniformly cue this information. Experiment 3 investigated how pictograms affect hazard perception. The presence of a pictogram in a warning message was found to increase perceptions of hazard, especially where an external, easily-represented hazard referent was concerned. It is concluded that pictogram comprehension is a function of identifiability as well as injury communication and hazard perception.en_US
dc.format.extent129 p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.identifier.callnoThesis Psych. 1990 Mayeren_US
dc.identifier.citationMayer, David Louis, III. "Identifiability and effectiveness of graphic symbols used in warning messages." (1990) Master’s Thesis, Rice University. <a href="https://hdl.handle.net/1911/13453">https://hdl.handle.net/1911/13453</a>.en_US
dc.identifier.urihttps://hdl.handle.net/1911/13453en_US
dc.language.isoengen_US
dc.rightsCopyright is held by the author, unless otherwise indicated. Permission to reuse, publish, or reproduce the work beyond the bounds of fair use or other exemptions to copyright law must be obtained from the copyright holder.en_US
dc.subjectExperimental psychologyen_US
dc.subjectHealth sciencesen_US
dc.subjectRecreationen_US
dc.titleIdentifiability and effectiveness of graphic symbols used in warning messagesen_US
dc.typeThesisen_US
dc.type.materialTexten_US
thesis.degree.departmentPsychologyen_US
thesis.degree.disciplineSocial Sciencesen_US
thesis.degree.grantorRice Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Artsen_US
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