A need in Houston exists---to encourage thickening of existing older neighborhoods. This thickness, the haphazard nature of events and performances found in everyday living, is fostered by building types that define our experiences within the city and build relations to one another. These qualities exist in discreet forms, sometimes dormant and out of focus, yet create openings for invention. Sites and cultures about Washington Avenue, found through close readings of site, contain latent potentials. However, with an influx of new townhomes and gated communities in the area failing to consider present conditions, these sites and cultures will soon disappear. This thesis projects that the architect's responsibility is to act through a light touch in unearthing the forces shaping latent sites and communicating unrealized potentials throughout the community. Deployed site vignettes become a tactical, bottom up overture---a poster campaign.