as found? is the investigation of a design process. The work of the project---its research and production---was undertaken with an ethic of play. As in any game, multiple agents acted and reacted over time, a simple set of rules defined the performance of play, and unfettered exploration (breaking the rules) elicited innovative production. The main consultation of 'other' agents manifested itself as an investigation into mechanisms of perception; specifically the connection between individuals and their environments as it is molded through attention. A proliferation of photographs, overlays, and montages were taken, performed, and exhibited. This procedure engendered an evolutionary process that allowed images, their subject, the procedure of their construction, the size of the product, the consuming audience, and myself as the designer to influence the experience of the exhibit in an ecology of attention.