Strip City' is both an actual site and a set of visual circumstances found in the modern, automobile dependent city. Physically, strip cities occur along the highways, where audience and advertising merge into a complex set of visual cues and physical built responses. By combining word and image in multiple formats, Strip City can be liberated into a completely .two-dimensional context where its visual relationships can be understood, providing a basis Of} which the space can be acted upon. The result is put forth as the v1sual and physical grounds for a new way of communicating what we see in the landscape of the urban highway. This thesis represents one possibility for seeing Strip City.