Capsizing the flagship: A study in PHARMETICS
Date
1999
Authors
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Abstract
P H A R M E T I C S dispensary is a prototype retail facility developed by combining one drugstore chain conglomerate and one international cosmetic company. The dispensary is sited as an operational component in commerce, utilizing economic and regulatory systems, marketing strategies, and cultural identification conditions as means to investigate and articulate a physical retail environment. Strategic cross-industry exchange results in innovative hybrid products and services, while expanding the categorical particularities of practice.
Description
Advisor
Degree
Master of Architecture
Type
Thesis
Keywords
Business administration, Marketing, Pharmaceutical sciences, Architecture
Citation
Finley, Dawn. "Capsizing the flagship: A study in PHARMETICS." (1999) Master’s Thesis, Rice University. https://hdl.handle.net/1911/17264.
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