This study examines the degree to which applicants evaluating the attractiveness of a job place importance on the existence of work-life balance in organizations. A policy capturing approach was used to determine the judgment procedures of applicants rating a series of jobs described along five dimensions: salary, fringe benefits, opportunities for advancement, rewarding work, and work-life balance. A total of 139 adults and 43 undergraduate students read job profiles of 60 fictitious jobs and rated the degree to which they would be likely to accept an offer for each job. A series of independent regression equations was conducted to determine the relative importance of the five cues for each participant. The majority of participants valued work-life balance highly, and parents of young children were especially attracted by this job characteristic. The findings are discussed in terms of organizational recruitment and suggestions for further research are addressed.