"But it doesn't mean anything, it's just a cartoon": Cartoons as primes for stereotypes of women in the workplace

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dc.contributor.advisorSchneider, David J.en_US
dc.creatorHaley, Elizabeth Annen_US
dc.date.accessioned2009-06-04T08:43:56Zen_US
dc.date.available2009-06-04T08:43:56Zen_US
dc.date.issued1997en_US
dc.description.abstractThis study looked at the influence of cartoons as primes for stereotypes about women in the workplace. Three sets of cartoons (neutral animal, non-agentic women, and feminists) were used and subjects were exposed to just one set based on their assigned condition. After rating the funniness of the cartoons, subjects read about ambiguous behaviors recorded by a supervisor about a social worker. Subjects evaluated the social worker on both performance issues and personal traits. Subjects then read additional information and rated the supervisor. The gender of the social worker and supervisor were manipulated. Three general performance measures and five traits, identified in a pilot study, were analyzed. Priming did occur but inconsistently across the measures. Some interesting patterns representing contrast effects for males in the feminist cartoon condition and females in the non-agentic condition surfaced. The gender composition of the subordinate-supervisor dyad contributed to the priming effect for some measure.en_US
dc.format.extent83 p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.identifier.callnoTHESIS PSYCH. 1997 HALEYen_US
dc.identifier.citationHaley, Elizabeth Ann. ""But it doesn't mean anything, it's just a cartoon": Cartoons as primes for stereotypes of women in the workplace." (1997) Master’s Thesis, Rice University. <a href="https://hdl.handle.net/1911/17092">https://hdl.handle.net/1911/17092</a>.en_US
dc.identifier.urihttps://hdl.handle.net/1911/17092en_US
dc.language.isoengen_US
dc.rightsCopyright is held by the author, unless otherwise indicated. Permission to reuse, publish, or reproduce the work beyond the bounds of fair use or other exemptions to copyright law must be obtained from the copyright holder.en_US
dc.subjectSocial psychologyen_US
dc.subjectWomen's studiesen_US
dc.subjectIndustrial psychologyen_US
dc.subjectIndustrial sociologyen_US
dc.subjectLabor relationsen_US
dc.subjectMass communicationen_US
dc.title"But it doesn't mean anything, it's just a cartoon": Cartoons as primes for stereotypes of women in the workplaceen_US
dc.typeThesisen_US
dc.type.materialTexten_US
thesis.degree.departmentPsychologyen_US
thesis.degree.disciplineSocial Sciencesen_US
thesis.degree.grantorRice Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Artsen_US
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