Bookstores/soft capsule: A retail prototype for small independent business

Date
2001
Journal Title
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Volume Title
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Abstract

Soft capsule is a new architecture prototype for the small independent business. It clusters the merchants of similar type (such like bookstores) with supporting program and common space. Soft capsule provides a structure for the small independent business to compete with chain stores by lowering down the cost of infrastructure. It enables the small business to operate in a larger system, while maintaining their individual scale and character. Soft capsule also animates an urban area with open air and pedestrian spaces.

Description
Degree
Master of Architecture
Type
Thesis
Keywords
Business administration, Marketing, Architecture
Citation

Zhang, Qiao. "Bookstores/soft capsule: A retail prototype for small independent business." (2001) Master’s Thesis, Rice University. https://hdl.handle.net/1911/17482.

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