Architecture’s relationship to images is manifold: architecture starts with an image and results in an image. Staying true to the claim, the thesis posits that architecture and its images are interchangeable and enforces that the image should be translated into a spatial condition. The aim is to instrumentalize image-making techniques as a mode of designing space. The methodology of the thesis is constructed through formal analysis of contemporary image types, explicitly focusing on Instagram as the world’s largest image database. The ambition is to both understand and highlight the effects of the social media on image culture, specifically in architecture, and develop an alternative design procedure as a response to the rapid growth in the dependency on images in architecture.