The COVID-19 Challenge Now Is Getting Into Heads, Arms Will Follow

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dc.citation.firstpage352
dc.citation.issueNumber6
dc.citation.journalTitleAmerican Journal of Health Education
dc.citation.lastpage359
dc.citation.volumeNumber52
dc.contributor.authorO’Rourke, Thomas
dc.contributor.authorIammarino, Nicholas
dc.date.accessioned2023-03-27T15:22:48Z
dc.date.available2023-03-27T15:22:48Z
dc.date.issued2021
dc.description.abstractWith the onset and rapid spread of COVID-19 without a safe and effective vaccine, initial efforts to reduce community spread focused on basic public health measures such as mask wearing, social distancing, handwashing, avoiding large gatherings, and suspected cases isolation and quarantine. Following was the development of the COVID-19 vaccination and a shift to immunize the U.S. population to achieve herd immunity and halt the pandemic. Many diverse methods to influence vaccine uptake behaviors have been implemented including increasing the number and accessibility of vaccine sites, lowering the eligible age, relaxing eligibility requirements, public education and outreach campaigns, introducing state, local and job-based incentives and, in some instances, vaccine mandates. With two-thirds of the population now vaccinated with at least one shot, additional gains will be more difficult requiring more creative approaches rooted in behavior change theories and strategies. The behaviors associated with COVID-19 are not new and “tried and true” behaviorally oriented prevention strategies created long before COVID-19 arrived can effectively be used to educate people. Health educators and professionals can play a critical role with this remaining resistant population subset and must employ behaviorally oriented messages that are factually accurate, persuasive and relevant, and culturally and linguistically appropriate.
dc.identifier.citationO’Rourke, Thomas and Iammarino, Nicholas. "The COVID-19 Challenge Now Is Getting Into Heads, Arms Will Follow." <i>American Journal of Health Education,</i> 52, no. 6 (2021) Taylor & Francis: 352-359. https://doi.org/10.1080/19325037.2021.1973619.
dc.identifier.doihttps://doi.org/10.1080/19325037.2021.1973619
dc.identifier.urihttps://hdl.handle.net/1911/114539
dc.language.isoeng
dc.publisherTaylor & Francis
dc.titleThe COVID-19 Challenge Now Is Getting Into Heads, Arms Will Follow
dc.type.dcmiText
dc.type.genreJournal article
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