Browsing by Author "Trump, Rachel Christina Elizabeth"

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    Male Allies and Gender Equity: Exploring the Explanatory Mechanisms
    (2019-08-08) Trump, Rachel Christina Elizabeth; Hebl, Michelle
    This research examines three potential theories that might explain why men respond more favorably to men (than women) who advocate for women’s equal rights: Attributional Analysis of Persuasion (Petty, Fleming, Priester, & Feinstein, 2001; Priester & Petty, 1995), Status Characteristics (Berger, Cohen, & Zelditch, 1972; Ridgeway & Berger, 1986; Wagner & Berger, 1997), and Social Norm theories (Cialdini, Kallgren, & Reno, 1991). Using an experimental approach, 267 male participants read an article calling for gender equity written by either a male or female author and then indicated their a) attitudes towards women, b) attitudes towards the article, and c) behavioral intentions to act in gender equitable ways. To test potential mediating mechanisms, participants also indicated the extent to which they perceived the author had self-interest, the author had high status, the extant social norms, and their surprise at the author’s position. Consistent with our own past findings, the results showed that men (compared to women) were more influential when talking to other men about gender equity. More specifically, male participants indicated more gender equitable attitudes and more favorable attitudes about male (versus female) allies. No support, however, was shown for men expressing intentions to act in more gender equitable ways after interacting with a male versus female ally. The different article strategies did not show statistically significant differences; however, a pattern of results provide direction for future research. Surprise and lack of perceived self-interest both approached statistical significance as mediating mechanisms explaining the impact of the author of the gender on men’s attitudes toward gender equity and ratings of author favorability. That is, when men wrote articles about gender equity, other men viewed the author as less self-interested and more surprised by the author’s position, leading them to be more persuaded by the article to support gender equity. This explanation is most in line with the Attributional Analysis of Persuasion explanation or that of the unexpected communicator. Results are discussed in terms of needed future directions and implications for the display of ally behaviors.
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    Male Allies: Men Convince other Men that Gender Equity Matters
    (2017-05-26) Trump, Rachel Christina Elizabeth; Hebl, Mikki; Lane, David
    Despite decades of improvement, women still face disparities in the workplace relative to men (Lyness & Heilman, 2006). In a total of four studies, I examined how men can play an important role in getting other men to endorse gender-equitable attitudes and behaviors. In Study 1, men and women read articles related to gender that have either male or female authors. The results of this study show that male respondents react more positively when the article is written by a man; however female respondents reacted similarly to both male and female authors. In Study 2, male and female sellers sold cookies for and asked for donations to support a women’s resource center, and asked customers to fill out a survey of their attitudes towards gender equity. The results of this study revealed that male customers bought more cookies and donated more money to male sellers. In Study 3, men read articles authored by men or women, and that used one of five different persuasion strategies. Results revealed that men endorsed more support for gender equity when the author was male. Also, the strategy of “highlighting male role models who support women” was the most successful strategy for persuading both men and women. In Study 4, male and female sellers sold restaurant cards to support a women’s organization using either no strategy, or highlighting male role models. Although there were no gender differences in the amount who purchased restaurant cards (less than 3% of those asked actually purchased cards), male (versus female) sellers indicted more positive feedback from potential male customers. As a whole, this research suggests that men may be more effective at getting other men to embrace gender equitable beliefs than women.