Browsing by Author "Shaik, Muzeeb"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
    (Springer Nature, 2023) Mittal, Vikas; Han, Kyuhong; Frennea, Carly; Blut, Markus; Shaik, Muzeeb; Bosukonda, Narendra; Sridhar, Shrihari
    The authors synthesize research on the relationship of customer satisfaction with customer- and firm-level outcomes using a meta-analysis based on 535 correlations from 245 articles representing a combined sample size of 1,160,982. The results show a positive association of customer satisfaction with customer-level outcomes (retention, WOM, spending, and price) and firm-level outcomes (product-market, accounting, and financial-market performance). A moderator analysis shows the association varies due to many contextual factors and measurement characteristics. The results have important theoretical and managerial implications.