Browsing by Author "McDaniel, Max Julian"

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    An investigation of the validity of implicit measures of personality
    (2007) McDaniel, Max Julian; Beier, Margaret E.
    The current research examines the construct validity of Implicit Association Tests designed to measure two of the Big Five factor traits, Extraversion (EIAT) and Conscientiousness (CIAT), and whether or not these IATs predict performance for retail Sales Representatives. In Study 1 and 2, undergraduate students completed self-report measures of personality and the EIAT and CIAT. Results provide evidence of the construct validity for both the EIAT and CIAT. In Study 3, a concurrent validity study was conducted with a sample of cell phone retail sales employees. Results of Study 3 provide evidence of criterion-related validity for the EIAT and CIAT. The combined results of the three studies suggest the EIAT and CIAT may be useful personality measures in a selection context.
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    Dual process model of personality: Implications for prediction of behavior
    (2009) McDaniel, Max Julian; Beier, Margaret E.
    The current research examined behavior prediction of implicit and explicit measures of personality. Specifically, I examined the role of cognitive load and information processing in the prediction of behavior by implicit and explicit self-concept personality measures. Undergraduate students, N=83, completed self-report (explicit) and Implicit Association Test (implicit) measures of two Big Five factors (extraversion and conscientiousness), and their personality-relevant behaviors were coded in multiple work-related tasks, including video-recorded telephone interviews. Participants completed all tasks in single-task and dual-task conditions. Results did not provide support for a dual process model of personality self-concept which posits that implicit measures are better predictors of behavior under conditions of cognitive load, and self-report measures are better predictors of behavior under conditions of low cognitive load. The limitations of the current study are discussed. Overall, the results did provide some evidence of the validity of implicit measures in the personality domain.