Offodile, Anaeze Chidiebele IIHo, Vivian2018-09-272018-09-272018Offodile, Anaeze Chidiebele II and Ho, Vivian. "Making “Cents” for the Patient: Improving Health Care through Consumerism." <i>Issue Brief,</i> 03.20.18, (2018) James A. Baker III Institute for Public Policy: <a href="https://www.bakerinstitute.org/research/health-care-consumerism-has-arrived/">https://www.bakerinstitute.org/research/health-care-consumerism-has-arrived/</a>.https://hdl.handle.net/1911/102734Rising health care costs and generational attitudes toward convenience and the ability to personalize life choices are driving a trendﾠtoward greater individual responsibility over the use of health care services.ﾠThis material may be quoted or reproduced without prior permission, provided appropriate credit is given to the author and Rice Universityﾒs Baker Institute for Public Policy.Report