Spiro, Lisa2008-12-192008-12-192004Spiro, Lisa. "Marketing Marvel: Extending the Life of a Scribner's Bestseller." (2004) https://hdl.handle.net/1911/21837.https://hdl.handle.net/1911/21837Pre-print of article published in Publishing Research Quarterly, Winter 2004engThis work is licensed under a Creative Commons Attribution 3.0 Unported License.publishing historyJournal article