Do Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approach

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dc.citation.firstpage254en_US
dc.citation.issueNumber3en_US
dc.citation.journalTitleJournal of Sport Managementen_US
dc.citation.lastpage265en_US
dc.citation.volumeNumber35en_US
dc.contributor.authorGong, Huaen_US
dc.contributor.authorWatanabe, Nicholas M.en_US
dc.contributor.authorSoebbing, Brian P.en_US
dc.contributor.authorBrown, Matthew T.en_US
dc.contributor.authorNagel, Mark S.en_US
dc.date.accessioned2021-06-09T20:00:52Zen_US
dc.date.available2021-06-09T20:00:52Zen_US
dc.date.issued2021en_US
dc.description.abstractThe use of big data in sport and sport management research is increasing in popularity. Prior research generally includes one of the many characteristics of big data, such as volume or velocity. The present study presents big data in a multidimensional lens by considering the use of sentiment analysis. Specifically focusing on the phenomenon of tanking, the purposeful underperformance in sport competitions, the present study considers the impact that consumers’ sentiment regarding tanking has on game attendance in the National Basketball Association. Collecting social media posts for each National Basketball Association team, the authors create an algorithm to measure the volume and sentiment of consumer discussions related to tanking. These measures are included in a predictive model for National Basketball Association home game attendance between the 2013–2014 and 2017–2018 seasons. Our results find that the volume of discussions for the home team and sentiment toward tanking by the away team impact game attendance.en_US
dc.identifier.citationGong, Hua, Watanabe, Nicholas M., Soebbing, Brian P., et al.. "Do Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approach." <i>Journal of Sport Management,</i> 35, no. 3 (2021) Human Kinetics: 254-265. https://doi.org/10.1123/jsm.2020-0274.en_US
dc.identifier.doihttps://doi.org/10.1123/jsm.2020-0274en_US
dc.identifier.urihttps://hdl.handle.net/1911/110703en_US
dc.language.isoengen_US
dc.publisherHuman Kineticsen_US
dc.subject.keywordbig dataen_US
dc.subject.keyworddemand for sporten_US
dc.subject.keywordmachine learningen_US
dc.titleDo Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approachen_US
dc.typeJournal articleen_US
dc.type.dcmiTexten_US
dc.type.publicationpublisher versionen_US
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